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Helping Brands Win,
by Being Memorable.
Promise
»We Show you what position works & why.
Then we cut the muck. We Place you with
an intentional strategy, a strong identity &
a bold design... we call it the Brand trifecta.
We Win, because Thorough Brands are the
most memorable ones. ◎Bet on that!
Process
A brand is an investment. We are thorough in our approach since we look at the entire experience, not just the logo.
Highlight the stuff that builds brands.
Single victories, one trick ponies & work we’re proud of.
My origin story, my treason to Canada & what makes me stay in the race.
Verbals & Visuals not enough? Perhaps you need some momentum... some umphhh.
No X collabs, just good networks & even better patrons.
Deep thoughts on why Branding needs your attention, not marketing.
REEL
MOTION DESIGN
Best In Show
CLIENTS
Our Winner’s Circle
Brands we have worked with for the last 20 years.
victory belongs to the most memorable brand
ABOUT ME
My parents named me Jeff, it was supposed to be Kyle. I was also supposed to drive truck, but I was exceptional at colouring in the lines. There was jealousy in my colouring circle, allies were formed, friendships broken. I survived. This is my story. As a child I drew hockey logos in my basement while the games were on. That may have been the Canadian thing to do, but I secretly didn't care for Hockey, Sorry, also Canadian. After some conditioning therapy I learned to cope with my treason to Canada.
Fast forward a few decades of video games, skateboarding and playing a mean slap bass. I decided to go to school to become a graphic designer/artist. I'm not sure what was a worse decision to the masses. not liking Hockey or becoming an artist. Well, I didn't care, I persevered and stayed on track. After college, I went to the school of hard knocks, where I put in my 10,000 hours to greatness. With success increasing, as well as my font folder. I felt it was finally time to start my own company, one that takes ordinary businesses and makes them extraordinary.
We're called ThoroughBR& and we position brands to Win,
because we know "When you bet on your brand, you'll Win."
FOUNDER STORY
chief brand jockey
BRAND
We are intentional and thorough, We build Brand Identities & Create Strategies you
can bet your business on. Everything, we mean EVERYTHING should have a purpose
and a deeper meaning. We don’t bet on luck, we place our bets on a thorough brand.
Our method is simple, but accurate; We keep what’s right, change what’s wrong and cut the muck. We build your look, not some look. This is Brand Identity with a winning personality.
We address the issues and strengthen the interaction. Through every touch point and engagement from the moment the customer arrives, till the moment they leave...are ALL areas for opportunity. Opportunities to turn experiences into shareable moments. These stories spread and become topics of authenticity. This is Word of Mouth. This is paramount to future growth & brand loyalty.
You don’t win by showing up, you win by showing up and kickin' ass. That comes
down to your Brand and the promise you fulfill each and every single day. This is the
principle factor. This is both faithful & true. This is what makes a ThoroughBR&
manifesto
Helping Brands Win,
by Being Memorable.
MANIFESTO
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